The IUS Visual Arts and Visual Communications Design (VACD) program had the pleasure of hosting Purple Key Agency for an guest lecture as part of the VA316 Advertising course, taught by Assistant Ms. Ermina Ušanović.
Representatives from the agency included Mr. Đorđe Jovanović, Creative Director at Purple Key Agency, Ms. Džana Serdarević, Head of Creative Department at Purple Key Agency, Ms. Marijana Udovičić, Social Media and Content Manager at Purple Key Agency, and Ms. Nasiha Hasić, a VACD Master’s student and Junior Video and Graphic Designer at Purple Key. The team shared an overview of their creative processes, notable clients, and significant projects, offering students a behind-the-scenes look at the dynamic world of advertising and creative strategy.
Beyond showcasing their portfolio, the agency representatives provided practical tips, professional insights, and advice on how to succeed in the competitive field of visual communications. Their engaging presentation sparked discussions about current trends, challenges, and opportunities in advertising.
The session wrapped up with a lively Q&A segment, allowing students to gain deeper insights into the industry and ask questions about career paths, creative development, and project management. A fun quiz followed, with participants who answered correctly receiving branded gifts, adding an interactive and rewarding conclusion to the lecture.
This collaboration between IUS VACD and Purple Key Agency exemplifies the program's commitment to bridging the gap between academic learning and industry practices, preparing students for successful careers in creative fields.
