On Tuesday, December 23, 2025, students of the Visual Arts and Visual Communications Design (VACD) study program attended a guest lecture delivered by representatives of ZIRA Group, focusing on contemporary design practice within a corporate environment.
The lecture was delivered by Mr. Mirza Selimović, Senior Visual Designer and Supervisor of the Center of Excellence at ZIRA Group, and Ms. Aleksandra Kuljanin, Marketing and Communications Manager. Through concrete professional examples, the speakers introduced students to the rebranding process and the development of the company’s visual identity, offering an in-depth look at strategic design thinking, cross-team collaboration, and industry standards.
Held within the Design Studio I course, taught by Assistant Professor Dr. Emir Hambo, the lecture provided students with valuable insights into professional workflows, expectations of the creative industry, and the role of visual communication in building strong, coherent, and consistent brand identities.
The VACD study program extends its sincere gratitude to the speakers and to ZIRA Group for sharing their expertise and contributing to the professional growth and industry readiness of our students.
