IUS Leadership and Entrepreneurship Center (LEC) organized a lecture titled “BH Production Potential and Opportunities” on Thursday, January 15, 2015. Nedžad Biberović, Marketing Manager of the Akova Group presented the work of the meat industry “OVAKO”, from the beginning to the present day, as well as all capital projects of AKOVA group. During the lecture, Biberović emphasized that the company is among the first in Bosnia and Herzegovina which adopted all the necessary standards for halal quality production.
Biberović specifically talked about the halal products market in BiH and the region, the socially conscious of consumers, but also about the problems the producers face in the domestic market, when it comes to marketing standards, procurement or development of brands. ''The market is entirely defined by consumers. Great support and significant role in the creation of markets can and must come from the mass media. Many companies create short-term marketing investments thinking that that is enough, but the truth is that without continuous marketing communication, there is no continuous communication with customers '' - said Nedžad Biberović.
